Do not start travel blog! Or some truth about travel blogging.

Strange name, is not it? Especially for a person who himself conducts exactly the travel blog and infects those around them. In fact, the idea to write some of my thoughts on travel-related blogging has been around for a long time, in order to add realism to “Everything is Real” and dilute my sweet words. No, you do not think that I am writing to remove competitors, they have always been and will be, and this is normal, I just would like to warn those who are just starting or thinking about starting a blog, especially about traveling. I wish my articles were perceived correctly, and no one considered Travel blog a panacea! I do not know how useful this will be, but I tried to state all my conclusions after 4 years of work in this direction.

The content of the article

All parts of my short FAQ for bloggers:

I wrote a number of articles related to blogging. They do not claim to be a full-fledged manual, but beginners may be helpful. You can get acquainted if interested.

0. I recommend the course “How to become a thousand-blogger and earn money”
1. How to start blogging
2. How to promote a blog - a list of my actions
3. How to make money on blog and travel
5. Reader and search traffic, as well as why readers do not return
4. An example of earnings on our blog - Finstrip 2013. Finstrip 2012. Finstrip 2011
6. A little truth about travel blogging.
7. WordPress Blog Protection Tips

Photo to attract attention. Although...

Photo to attract attention. Although…

Why do you need to start a travel blog?

You have read that you can make money on a blog. Then they read that someone earns even more than you do in the office. I immediately wanted to start a blog and do the same. It's so cool to write texts about your adventures sometimes, sunbathe under a palm tree in some Thailand, and receive money transfers from advertisers. This is exactly what various webinar speakers put up with, promising significant earnings.

It seems to me that some people think so aboutblogging. Then someone decides and Krecht starts his site on WordPress, writes from time to time on a post a week, and after six months or a year is disappointed, because nothing happened. In my opinion, this path was originally a path to nowhere. You ask a person why you need a blog, what will you write there, what do you want to receive as a result, but no answer as such. They do it simply because of others. Actually, they also go to work in the office, just where it “went.” So this approach will not work here. It is necessary, or a sea of ​​enthusiasm plus a healthy faith in one's strength, or a clear understanding of what and why.

I will not hide, I also did not have answers to questions"Why", swam with the flow once. My good friends told me about blogging and I decided to try, and the topic of travel was taken simply because I was not interested in anything else in life then. And I was lucky. I was lucky not in the sense that the blog shot, but lucky that I was not tired of it, neither in a year, nor in two, nor in four. Not bothered to blog all work and free time. Will everyone be like that? I doubt it ...

Blogs clones

No, I understand, many want to talk about theirtravel and want to read them. But will they? Look around, now almost everyone has a travel blog. And if not, then the person will post pictures to social networks with their notes. Almost everything that exists on this planet has already been described, cameras are such that you only need to press a button for masterpieces, and you cannot even surprise my grandmother with an Around the World. Once, about 10-20 years ago, it was possible to talk about some Thailand and you would listen to if you open your mouth, what an outlandish country such is, and about Burma no one heard about it at all. But now, probably, you need to be a very cool traveler, taking pictures of polar bears in Antarctica today, and tomorrow jigging with Papuans in New Guinea, or traveling in some unusual format, such as Matt Dancing. Only then, it will be enough just to write and nothing else to think about.

However, what do we see? Everyone gets trivial blogs about travel (or about Thailand) and hope for something. Just do not think that I think my blog is special, it is just as trite as everyone else. The only difference is that he is 4 years old, and there are a lot of man-hours invested in him, enough to open a company in Moscow.

Therefore, if you, as a Chinese, simply copyidea, then you have to work in Chinese: long and hard. And maybe something will turn out, but maybe not. I am sure that I personally succeeded in something only because I long and stubbornly bent my line. He bent at the very beginning, when no one believed me, and everyone stubbornly asserted that he should have gone to work, bent after a year and a half, when there was no profit, and the money from the sale of the car was almost gone, and I’m going further now, although I understood what to write about traveling is not at all effective. Typical blogger day.

Some numbers and statistics

What visitors come from

According to statistics, 80% of income from contextualadvertising brings search traffic, that is, not regular readers. And this is some drama for travel bloggers who initially count on readers.

For whom you will write then for readers orfor visitors from search engines? On good, these are different approaches, different topics. Can you combine everything on one resource? Can you immediately satisfy two such different audiences? For example, my audience has already changed 10 times, because the subject has changed. Few people are interested in reading half a year about Tai, and then half a year about estates near Moscow. Therefore, rather all that about travel, it is for search engines, and personal articles for regular readers.

Which articles are the most profitable

Unfortunately, I will upset you, but the descriptionattractions does not make money. And this is the main component of all travel blogs. Maybe not for all countries like that, but for Thailand that is exactly so, according to my statistics. What does this mean? What to write for earnings is necessary on other topics, on those that are more suitable for contextual advertising. I like to give an example: you wrote an article about a Thai temple, what will be there for advertising? At best, tours to Thailand ... Will someone click? Hardly! Because the one who is looking for a Thai temple is most likely already in Thailand. And the one who decided to prepare in advance, he will not go on the tour, otherwise he just bought a tour on the spot.

An advanced reader will object to me, because there isbehavioral targeting, then advertising is shown not related to the text of the article, but to what the user was looking for recently in a search engine. For example, I recently searched for VPS hosting, so for a week now only such ads have been shown on all sites. It is wonderful! But in order to have a good CTR, it is very desirable that your article should also be about hosting or so. That is, ideally, a person from a search engine should come to your site initially on such request, which is associated with advertising, or in other words, with services or products that are advertised in Adwords and Direct. The remaining requests are not particularly profitable.

A little truth about travel blogging

Travel blogging is more blogging than travel

As a result, we have not quite what manyare counting on. It's one thing to describe your adventures (temples, museums, beaches, etc.), another is to write boring informational articles or product reviews for hours, view visitor statistics, all kinds of CTRs and click prices, and analyze what further to write about. Here you can forget about creativity in all these actions. And if you recall the drama described above, then you should understand that when writing articles purely for search engines, you practically lose reader traffic and returns from it.

That is why I said, and continue to say,ordinary travel blogging is not effective. In order to have both a readership and search traffic at the same time, you need to sweat. And for this reason it is easier to create websites for search engines, so to speak, without a personal (blog) component, or with a small one.

Where do travel bloggers actually earn

If you listen to webinars, then you will find out thatThose travel bloggers who earn money normally do not actually earn money from their blogs, because, as I said, contextual advertising and affiliate programs do not work. Rather, a blog for them is a kind of portfolio or even a hobby, and the money goes from copywriting to order, from photo stocks, from journalistic activities, from tour guide services, from info business after all. For whom how, but for me it is not "earnings on the blog." I don’t want to say in any way that this is bad, it’s just, it seems to me, it’s useful to initially understand this difference. Perhaps you can save a decent time, if you immediately choose a direction.

The exceptions are top bloggers with hugean audience that can occasionally, but for good money, place advertising posts advertising some brand or product. But I think it is obvious that they are not just becoming top-notch, either original, or marketers are good.

Parting suggestions for novice bloggers

  • My first farewell - do not start a travel blog :) And then you can not read. But if you do not want to obey me, then we will continue.
  • Think with your head, analyze, look for your chip,do not stop there, develop. Forces and enthusiasm will be very useful to you. A blog is not a static object that did just that once. We'll have to look at the statistics, conduct the analytics, and know what usability is. Yes, a lot of things have to learn, to make your personal opinion.
  • Unfortunately, just “writing” is not enough now,Well, only if you are not very original. But when I talk about originality, I mean something related to entertainment. You need to create interesting and amazing reading matter, otherwise you will not be read by anyone.
  • The basic rule I derived is: the more original you are, the less you need to think about SEO, SMM, promotion and promotion. That is, the more unusual and interesting you are to people, the less you need to do something other than the writing itself. And vice versa, the more banal you are, the more content you need, and this is no longer like a blog, but like a structured information portal, because non-original should go in the direction of search traffic. And the main thing they are looking for in search engines is information, not your thoughts or impressions.
  • When we say that the main incomecomes from a search engine, you need to understand that the information that we create in the form of text should be popular. If you choose too narrow a niche, for example, you will write about emigration to Nauru, then almost no one will look for this information on the net. But at the same time choosing, on the contrary, too popular a direction, say Thailand, you will have a huge competition in search engines. Here you need to find a balance, or, again, stock up on patience.
  • Look in the direction of other topics, there is in fact notonly travel. If the right approach to this issue, you can get a much larger exhaust than on travel. But the rule remains unchanged, to write only on the topic in which you fumble.

I hope I did not scare you much? In any case, until you try, you will not know what it is :) I do not exclude that you will have a completely different experience and other conclusions.

P.S. You should not take my post as the ultimate truth, I am a man and I can be wrong. I would be glad if someone shared their comments on this topic in the comments.

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