How to start blogging

With a certain frequency I get questionsLike “How to start blogging” or “How to make it visited”. I thought and realized that I still can't get out of it, and somehow I answer these questions. Therefore, I decided to write a couple of posts on this topic, to share my experience so to speak. But I immediately warn you, you are unlikely to find here a step-by-step guide, or some kind of universal formula for your actions. And also, I do not consider myself too well-versed in these matters, so my experience and recommendations should not be regarded as the ultimate truth.

The content of the article

All parts of my short FAQ for bloggers:

I wrote a number of articles related to blogging. They do not claim to be a full-fledged manual, but beginners may be helpful. You can get acquainted if interested.

0. I recommend the course “How to become a thousand-blogger and earn money”
1. How to start blogging
2. How to promote a blog - a list of my actions
3. How to make money on blog and travel
4. An example of earnings on our blog - Finstrip 2013. Finstrip 2012. Finstrip 2011
5. Reader and search traffic, as well as why readers do not return
6. A little truth about travel blogging
7. WordPress Blog Protection Tips

How to start blogging

How to start blogging

My blogging philosophy

First of all, I want to talk a little about myphilosophy, so to speak. And it lies in the fact that I do not consider my blog, only as a means of earning. I'm trying to combine a blog for the soul and making money. As far as I can do this, you yourself can judge by seeing my results: 2011 and 2012.

Yes, I know that many share these concepts andmake separate projects. That is why, you can often find good blogs that are maintained for the soul and bring almost nothing, and vice versa, “govnosayty” bring a good profit. I will not now discuss on the topic of how and what is more correct to do, everyone decides for himself. Unfortunately, it is not always enough to just keep an interesting blog, because there are plenty of social bloggers who explore search algorithms and their articles are much higher than your articles in search results. Of course, search algorithms are constantly becoming more complex, and I hope that everything goes to ensure that everything becomes natural.

But back to my philosophy, because I want toyou understood the path that I took. For me, the blog, as well as everything connected with it has already become a way of life. I cannot separate travel, photography, communication with people, our consumption minimization and so on from the blog. All this turned out to be interconnected, so in fact I am writing about our life, about our discoveries and achievements, although this often happens during travels and this is the main topic of the blog. So, it so happened that for me the blog turned out to be a favorite thing, which means I will keep it even if it does not bring money. Actually, it was the first one and a half years, I spent 10-14 hours a day and did not receive material returns. Would I do this if I didn't like it? Hardly.

Therefore, I can immediately say that my path is not verymoney efficient. I am sure that if all this time had been spent on some other project, and it was initially sharpened by earning, the exhaust would have been much higher. But my results and my lifestyle as a whole suit me at the moment. :)

My most important conclusion

The most important thing that I understood for two years of referenceBlog: The key to success is your originality / utility. And by originality, I mean not only unusual, but also some chips that no one else has. The more original / useful project, the less effort you need to spend on its promotion and promotion.

If the blog or site already repeats what isin the network, then have a lot and work hard. This is exactly what happened in my case. Therefore, do not build illusions, if you do something ordinary, then the earnings will not appear so quickly. Therefore, if you want to make a quick profit, then it is probably worth making a site for earnings right away, and not blogging for the soul.

So, to summarize all the directions that we have turned out:

  • Useful project
  • There should be a lot of useful information that is verydifficult for one person to do in a short period, especially when it comes to traveling. Forums and travel portals will easily furnish you, hundreds of people gather information there, or it is simply bought.

  • Original design
  • Minimum promotion, but you need a competent presentation. Will itself spread online.

  • Normal project or blog for the soul
  • A lot of time will have to spend in orderto earn. Here you will have to optimize and unwind, and sometimes for nothing, because a person will come for advertising or from a search engine, but it is unlikely to come back.

  • The project is purely for earnings
  • Maximum cash exhaust. Promotion and optimization will be justified. It does more for search engines than for people.

Graduation conditional, so do not carp :) Ideally, the best option is a useful and original blog for the soul or, if you move away from the topic of blogs, an information portal where other people add content, or a useful service.

How to start blogging

I hope, I was more or less able to tell you about the ways in which you can go in blogging, and what to expect in terms of earnings. And now about how to start a blog.

  • Choosing a blog topic
  • Choosing a hosting
  • Choosing a blog engine
  • Put the plugins and bring the blog to the required form
  • Learn to search for keywords and use them in articles.
  • Declare yourself
  • Learn SEO and SMM
  • We study the types of earnings on the blog
  • We analyze our actions
  • We generate ideas

Choosing a blog topic

I am convinced that you need to write that you are moreall worries and what interests you most. Otherwise, you will not be long enough and you will quickly get tired. If we are talking about a site for earnings, it is best to choose the most commercial topic, then it will be easier to earn.

Choosing a hosting

I can advise our hosting Beget.ru, on which we recently moved on the advice of our friends, who have several sites there for a very long time. Do not worry if hosting for some reason does not suit you, normal offices return money for unused months, and also help with the relocation of your site. This is a completely normal procedure that almost everyone has to face sooner or later.

Choosing a blog engine

I always plead for WordPress. This engine has the largest number of plugins and design templates. That is, people who do not understand web programming languages ​​will find it easy to find ready-made solutions that are necessary for the site. For the same function there are dozens of plug-ins, if one is not working, the other will work. WordPress is also the easiest to master, both of its admin panel and the design of templates and principles of operation.

Put the plugins and bring the blog to the required form

Over time, we understand what plugins to uswe need them, we search for their descriptions through search engines and bring the blog to the form we need. Read descriptions can be anywhere, and the best download on the official site. For example, I still try all the plugins, this is an endless process.

Learn to search for keywords and use them in articles.

I will tell you more about this next time. But you need to decide for yourself whether you use keywords in your articles or not. And if so, then you need to read a little on this topic, and again decide for yourself in what form you will do it. You can search for keywords through WordStat Yandex, or even the easiest way through this free program.

Declare yourself

When we had a series of articles, and the blog was alreadyIt looks like it can be shown to people, you can start to declare yourself. For example, comment on other blogs, post links where it’s allowed, write guest posts and articles in popular communities, etc.

Learn SEO and SMM

If you decide to use SEO methods(optimization for search engines), then you will also have to read forums on this topic and draw any conclusions for yourself. It is important to understand that no one will shoot you serious topics, there is no point in this, but you can find out some general methods. They are workers, just not as effective as we would like. Well, of course, after trial and error, you will have your own opinion about which things work and which do not. The same can be said about SMM (social media promotion).

Remember that Seo is now completely different, itmore clever or something. It all comes down to usability, behavioral factors, and semantics. That is, you need not just to write articles for key issues, but to make informational pools, or, in other words, to cover in detail all the topics in your chosen niche. More about this.

We study the types of earnings on the blog

After you had a smallattendance, TIC and PR, you can think and ways to make money. While you do not have this, I advise you not to bother too much about this. Details about how to make money on the blog I wrote in my article - How to make money traveling online

We analyze our actions

You should always study the attendance statistics, butalso analyze your actions to understand what had an effect and what did not. This is a very important point, which I myself often neglect. But I can be forgiven, I do not really like all these topics with earnings :)

We generate ideas

You can not stop there and hasmeaning to constantly think in the direction of what else you can do with a blog, or what other project you can create. Starting to rotate in this topic, I am sure that you will discover many new things for yourself, even something that you have not previously suspected.

Where to look for information

I was somehow asked for links where you can searchinformation. And you know what, I will not give them to you. The thing is, there are just a million resources dedicated to WordPress, website promotion and so on. And for many of them the information is outdated. So, firstly, get ready to learn a lot of information, and, secondly, use search engines. Yes, and do not forget to keep links to articles useful to you. I do just that. And I can say that I have not yet found more than one resource that would replace the search engines.

At last

Since blogging combines a fewprofessions, then your active efforts to master them will help you, sooner or later, to understand which direction you like best. And what if you are a born seo, or a sort of rhyming copywriter? Or maybe you get the best photos of wild animals? Then perhaps it is worth all your efforts to send it there in order to increase your earnings.

Also active rotation of the blogosphere and in the fieldremote earnings will push you to many new ideas that you couldn’t even think about before, but also bring you together with various people who may well become your partners or customers.

Well, of course, please be patient, and notCheer up! If someone got everything in a short time, and you don’t, then maybe your time has not come yet, and you are just on your way to your favorite business. Of course, it is much easier to “endure” when you do what you like, and not when it is done only for earnings. But here everyone already decides where to start.

P.S. In the next article, I will talk about what I did to promote and increase traffic to our blog.

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