Why does a blogger need a Vkontakte or Facebook group?
Recently, in an impulse to put things in order in my work, I thought, why does a blogger need a public on Vkontakte or a Facebook page? Well, really, why? Subscription? Or the unfulfilled desire to create another media outlet? Went through several blogs and all have publics, I'm no exception.
It is clear that if we are not talking about a personal blog, then some kind of distinction is needed between work (public) and friends (personal profile on the social network). For example, a person made a site about transformers, and posts posts from the site to the group, plus some news on this topic. Of course, his friends on Vkontakte do not need to see all this in their news, which is why they need a public one. But if a blogger writes about personal, uploads pictures of himself and his travels, then this is necessary for the subscribers of the public and his friends too..
From time to time I really want efficiency. When a heap of to-do's piles on, their list only grows, and you fumble, do something, but there is no result. And then, when you rake, a whole list is drawn up again. And it would be okay to have already earned millions, but no, things are still there. Therefore, there is a desire to get rid of all that is superfluous. As you know, only 20% of the activity brings 80% of the result, and this is even the best case. And there are so many useless things in blogging ...
So why does a travel blogger need a Vkontakte or Facebook group? I will talk about this type of bloggers, because I myself am. And you know, I could not answer myself this question. After all, if you seriously deal with a group or page, then it should be a separate project with its own time costs, with its own monetization and payback. It will be necessary either to post a lot of interesting news (mostly strangers, since there will not be enough of our own), or somehow sharpen the group specifically for a specific affiliate program. That is, you will have to collect an audience and monetize all this somehow through one or another advertisement. Such a group will be weakly connected with a regular blog, it will bring little traffic, and in most cases this traffic will not be convertible. Therefore, it turns out that there is practically no point in making a public just like that, as a subscription..
Why do bloggers need groups?
In this case, the usual profile is better suited as a subscription. From my own experience, I see that there is confusion, someone subscribes to our public, and someone is knocking on friends. Thus, part of the audience sits in public, part of friends. And as a result, announcements from the blog have to be cross-posted both to the public and to the profile of the social network. Butter oil. What for duplicate work? Yes, even if you automate, you still have to control the process, and check comments in several places.
And then, when you want to upload photos to Contact or Facebook, every time you think where to post them on your wall or in the public? Here, you can come up with a distinction, they say, everything related to travel goes to the public, the rest goes in profile. But! The audience is already divided initially, so in an amicable way you need to repost either from public to profile, or from profile to public. Again, some kind of dubbing, and one thing is sure to be purely repost.
Alternatively, I see all the activity (blog announcements, photos, statuses) in the public, and keep the profile wall almost empty. Saw it doing.
But somehow I come to the conclusion that if you don't promote a group or page on a social network and don't make a whole project out of it, then it's easier to confine yourself to the usual profile itself and throw all the relevant content on its wall. After all, we are writing about ourselves, about our personal life. Let everyone be added to friends, or to subscribers. And all this will be more intuitive when everything is in one place, and the profile will be more lively. And not as it happens, one blog announcement in the public and one status on the profile wall, and re-posts to each other.
Then you can create another profile, not public, only for close 10-20 friends. Well, if there is such a need.
P.S. What do you say, do we need groups for bloggers or not? Time is a valuable resource, is there any point in wasting it when you can simplify everything?